Tuesday, July 23, 2013

Full Circle With USA TODAY

The USA TODAY was first published the year after I graduated from college. I was excited about it because one of our university's visiting instructors John Seigenthaler, publisher of the Nashville Tennessean at that time and a member of the Gannet family of newspapers, was the USA TODAY's first Editorial Page Editor. I also liked the concept of taking the headline news from each state, and laying that out in a full page spread. I had an inspired idea to see the same thing done for international news--a country by country news summary--and even applied for a position at the paper.

Review of HoverCam Mini, May 1,
2013 USA TODAY. We even shared
the stage with Mel Brooks &
Carl Reiner.
Although I never worked at "the nation's newspaper" it has always held a special place in my conscience, and each time I see the paper on display or pick up a copy to read I pause to give thanks to John Seigenthaler, who was such an inspiring, thoughtful guest lecturer and seminar leader on Duke University's campus, and to Professor Bruce L. Payne of Duke's Public Policy School, who organized the course on "Public Policy & The Media" and lured John to campus to share his experiences and wisdom. Bruce clearly deserved the "Teacher of the Year" award he received soon after.

We recently launched a new product (the HoverCam Mini) at our start-up company (the HoverCam). The first significant media outlet to properly test and review our product was USA TODAY. Technology reporter Ed Baig writes: "HoverCam Mini 5 is cool."  Life doesn't get much better than that. I've come full circle with USA TODAY.

Here's Ed Baig's video review of the HoverCam. The HoverCam material appears after the sponsored ad. Glad to see that the USA TODAY is finding ways to embrace new media to extend its advertising reach to stay in business.

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