|Fujitsu ScanSnap SV600. A new|
"top scanning" design. $895
|HoverCam Mini 5 document|
camera and scanner. It scans, records
video, takes snap shots and is an
HD webcam. $249
The shape of scanning in the future could be top down, with Fujitsu and HoverCam leading the way with the new "top scanner" approach. Office products retailers such as OfficeDepot, Staples and OfficeMax have shown interest in the new concept and have picked up the HoverCam products. In Fujitsu's marketing video of the SV600, the scanning giant fired a direct competitive shot at the HoverCam design, validating the top scanning approach. If Pathway Innovations and its HoverCam are able to do to the scanning market what they did to Elmo Manufacturing Corp. in the document camera market for education -- in which HoverCam was disruptive with its patented new approach selling over 100,000 units in less than 3 years to schools-- then be on the lookout for changes in the future of scanning.
(About the author: Craig Justice is VP of Sales for Pathway Innovations, maker of The HoverCam.)